Small electronic objects,
drawn before they are built.
Why this sheet, and not another moodboard.
Studio → Founder
Re: V3 direction
Most pre-launch hardware sites dress an empty studio in quiet paper or a glowing orb. Both are decoration around an absence — there is no product yet, so each version finds something pretty to put in the space.
This site stops decorating. It commits to the one artifact a hardware studio can honestly publish before shipping: an engineering drawing. The website becomes Sheet 001 of 001 — title block, revision table, dimension lines, a callout balloon where the product will be.
The aesthetic is drafting, the tone is technical-but-warm (Plex Sans Condensed with a Newsreader serif for the human moments), and the structure mirrors a real ISO 5457 sheet: border, registration marks, ruler ticks, BOM, change order, signature block.
The bet: a pre-launch hardware company looks most credible when it shows you the work, not the wrap. Reviewers, potential collaborators, and curious visitors all read the same signal — these people draw before they build. That is what a studio is.
Four disciplines. One team. Every product, drawn end to end.
FOUR VIEWS
FRONT · TOP · SIDE · ISO
Industrial Design
Form, material, finish. The shape that makes a product feel like itself the moment you pick it up.
Mechanical Engineering
Structure, tolerances, manufacturability. From CMF and DFM through to mass production tooling.
Electronics
Schematic, PCB, components. Wireless, power, sensors. The unseen layer that does the work.
Firmware & Software
Embedded systems, companion apps, cloud. The connective tissue between hardware and human.
For years we drew for others. Now we draw for ourselves.
ASSEMBLY: Studio
QTY: 1 ea
The studio, listed as a bill of materials. Same conventions we'd use on any other assembly.
| Item | Component | Specification | Qty | Source |
|---|---|---|---|---|
| 001 | Headquarters |
Legal entity, brand, commerce |
1 | California, USA |
| 002 | Design studio |
ID / ME / EE / FW / SW under one roof |
1 | Taipei, Taiwan |
| 003 | Founding year |
Incorporated via Stripe Atlas |
1 | 2026 |
| 004 | Prior shipments |
Consumer electronics, under NDA, for known brands |
30+ | Decade of work |
| 005 | First own product |
Electronic accessory, in prototyping |
1 | CW / 001 |
| 006 | Distribution |
Direct to consumer, worldwide |
— | Web · 2027 |
| 007 | Selective partnerships |
Hardware brands, OEMs, ODMs |
by case |
File a change order on your inbox. We'll send the next revision when it ships.
ENROLLMENT
NO COST · NO SPAM
Be the first to know when our first product ships.
Based in California. Designed in Taipei.
- Studio
- studio@casualwings.com
- Press
- press@casualwings.com
- Locations
- California · Taipei
- Drawing index
- CW–000 · Sheet 001 / 001 · Rev B
- © Casualwings
- 2026 — All rights reserved.
- Set in
- Plex Sans Condensed · Newsreader · Plex Mono
- Built with
- Intent · Patience · Drafting tools
- Next revision
- When there's something to show